Robertson Optical Boot Camp for ECPs
Vision Monday
Published September 2007
Robertson Optical Laboratories is hosting an on-going series of Eye Care Boot Camps for eyecare professionals. Held on Saturday mornings, the boot camps are conducted at Robertson’s Greenville, S.C. lab, or if requested, at ECPs’ offices. Robertson Optical customers and prospective customers are able to participate by calling the lab and making an appointment.
Some opportunities explored at the boot camps include new techniques for effective communications between the practice and the patient consumer, how to improve photochromic sales, maximizing revenues through promoting additional products, enhanced “teaming” (discovering how to recognize each practice members’ gifts, knowledge and skills, especially those they enjoy, and building a successful team from those skills), and learning how to brand the eyecare practice, not just the products.