“Take Me Out to the Ballgame” Atlanta Braves’ Turner Field
A promotion co-sponsored by Robertson Optical Laboratories and SOLA
Published November 2004
Change is Good — Conway S. Cox, OD, from Cox Family Eye Care P.C. in Princeton, Ind., and patient Clarence Dayvolt from Francisco, Ind., each won $25,000 in the second grand prize drawing of Transitions Optical’s “Healthy Change” sweepstakes, geared toward the importance of eye health. Dr. Cox and his family are in the process of adopting a child from China.
Take Me Out to the Ballgame — More than 120 optometrists, ophthalmologists, opticians and their families gathered at the Atlanta Braves’ Turner Field on August 14 as part of a promotion co-sponsored by Robertson Optical Laboratories and SOLA. The doctors and opticians won the Braves tickets by purchasing at least three new pairs of SOLAOne progressive lenses from Robertson Optical between July 1 and August 10. The event included a chartered bus ride originating in Columbia, S.C., home of Robertson’s Columbia branch, stopping in Conyers, Ga. near Robertson’s Atlanta branch, then on to Turner Field for the Braves game. The bus trip included lunch, drinks and the Columbia branch gave away T-shirts with the Robertson Optical, SOLA and Braves logos printed on them. Not only did the Braves win the ballgame, 9 to 7 over the St. Louis Cardinals, but also many of the doctors, opticians and their family members won Braves memorabilia donated by SOLA.
In addition to winning tickets to the Braves game, each time Robertson Optical customers purchase SOLAOne lenses, they are able to fill out a ticket, which is included in a $250 cash drawing every Friday.
“Not only has this promotion doubled the purchase of
SOLAOne lenses from Robertson Optical, it has given us a way to continue building positive relationships with our customers,” says Mike Fussell, sales and customer service manager of Robertson’s Atlanta branch.