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| Pictured at a recent Robertson Optical Laboratories Eye Care Boot Camp are, left to right, attendees Jan Standard, Lauren Laico and Greg Griffith of Pelham Vision Center in Greer, S.C. and Chip Robertson, vice president of Greenville’s Robertson Optical. |
Robertson Optical Laboratories is hosting an on-going series of Eye Care Boot Camps for eyecare professionals. Held on Saturday mornings, the boot camps are conducted at Robertson’s Greenville, S.C. lab, or if requested, at ECPs’ offices. Robertson Optical customers and prospective customers are able to participate by calling the lab and making an appointment.
Some opportunities explored at the boot camps include new techniques for effective communications between the practice and the patient consumer, how to improve photochromic sales, maximizing revenues through promoting additional products, enhanced “teaming” (discovering how to recognize each practice members’ gifts, knowledge and skills, especially those they enjoy, and building a successful team from those skills), and learning how to brand the eyecare practice, not just the products. |
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